These days everyone has something to offer, sell or provide, and how a company decides to market itself can make all the difference between being the center of attention or remaining virtually unknown. In the past newspaper ads have been an effective way to promote your brand
, but in this era of digital media, few people read the classifieds any longer. While radio commercials are still produced, they have become far less effective as more people than ever download their music directly onto their mobile devices to avoid commercial interruption. Online promotion is far more prevalent than any other type of exposure, but it is in fact door hangers in southern California which are drawing the most attention from consumers.
When Advertising Loses Its Effectiveness
According to a study done by Media Matters in 2007, the average person is exposed to upwards of 300 different marketing campaigns on the Internet each and every day. Now how many of those 300 from just the last day alone do you remember? Media over-saturation has reached a tipping point in our society with most people these days having developed the ability to just tune them out. Consumers are bombarded with "buy this” and "try that” to the point where they ignore it all – causing the majority of viewers to miss products and services which might actually have appealed to them had they been noticed.
Standing Out in the Crowd
Door hangers in southern California
are enjoying a powerful revitalization as a way to promote business. Understandably, the best time to make a presentation to someone is at their home at their own pace, but unsolicited interruption can noticeably deter a customer's interest, as people are increasingly busy. . Potential patrons almost universally dislike telemarketing, which is where printed advertising in the form of door hangers comes into play.
For example, consider the use of a taxi service. A potential customer comes home from a long day and discovers the taxi company's door hangers on the entrance to their home. It includes the name of the company, the area it services, website and telephone information, and a smaller guide which can be cut off and placed into a wallet or purse for easy reference. The customer can look over this information at their own pace and then when interest is generated, can visit the company's website for more details. A printed guide allows them to have quick access to the information when it becomes necessary, and does not evoke negative memories of being bothered at home. This type of quick recognition makes all the difference between becoming the provider of choice, and the customer just utilizing whoever is available.
In a time where information is pushed at consumers from all directions, let door hangers in southern California help you stand out in the crowd by making a simple, yet effective presentation right at their front door.